In December 2023, the Swan Project was launched, an international collaborative project to track the migration of Whooper Swans (Cygnus cygnus) and Bewick’s Swans (Cygnus columbianus bewickii) via GPS loggers with cameras. A unique aspect of the Swan Project is the collection of “swan’s-eye view” images that are paired with traditional location data and disseminated in near real time. Though previous studies have analysed animal-perspective images from seabirds and other animals (Sakamoto et al., 2009; Hermanson et al., 2024), they were limited by delayed review as images were only accessible after tagged animals were recaptured. The Swan Project also aggregates all collected data for public viewing on both the swan project website and the social media platform X (formerly Twitter, #SwanEyes), thereby establishing a system for citizens to virtually engage with and gain a connection with the marked swans.